WEDDING GHOST: Halloween Campaign

The classic Halloween ghost is just a white sheet with two eye holes. But a white sheet draped over a body is already halfway to a wedding dress. So I made the ghosts brides.

Each ghost wears a bridal look instead of a plain sheet: liquid satin bias-cut gowns, an open back, a bow-tied silhouette, cascading ruffles, lace and train. The eye holes stay, and so does the shape of the sheet, but now it falls like a veil. They stand barefoot in a dark pine forest, pose alone and in pairs, and finally gather to dance around a bonfire like a midnight wedding party nobody was invited to.

It sits right between romantic and eerie: soft fabric, cold forest light, and a quiet question of who these brides were waiting for.