GHOST LEGS: Halloween Tights Campaign

The classic Halloween ghost is a white sheet with two eye holes. Here the sheet hides everything except the one thing that matters: the legs. With the face and body covered, all attention goes to sheer tights and pointed heels, so the product is the only part of the ghost that’s really there.

The ghost strikes pin-up poses that a sheet shouldn’t be able to pull off: arching on all fours, a Marilyn moment with the sheet billowing up, legs kicked high in the air, a full backbend. It’s playful, a little cheeky and a little creepy. The set is pure Halloween: deep purple velvet underfoot, a black backdrop, and carved pumpkins glowing orange, a palette that makes the pale tights pop.

A tights ad that turns the holiday’s simplest costume into a reason to look at the legs.