Your brand has potential.
It just doesn’t show yet.
A visual identity built with intention, clarity, and presence.
There’s a gap between what your brand is —
and how it shows up.
Most brands don’t struggle because they lack quality.
They struggle because their visual presence doesn’t reflect it.
When your brand doesn’t come through clearly:
It blends in
It feels inconsistent
It doesn’t attract the right audience
That’s where clarity changes everything.
We begin with a 30 minutes discovery call
We develop a tailored visual direction for your brand
We shape a strong, clear visual presence that elevates how your brand is seen and experienced
Who is it for?
For brands and creators who understand that visuals are
not decoration — they’re strategy.
Fashion brands & influencers
Beauty & wellness brands
Product-based brands
Content & digital creators
Musicians, DJs & artists
Coaches, mentors & speakers
If your brand needs to feel as strong as it is
— you’re in the right place.
What are we building?
Visual Identity
For brands defining how they look and feel.
Visual Direction
Logo & Wordmark
Typography & Color Systems
Art Direction
Social Media Direction
Brand Assets
Brand Guidelines
Content & Campaigns
For brands launching something worth talking about.
Creative Direction
Campaign Concepts
Content Creation
Art Direction
AI Visual Production
Social Assets
Launch Materials
Selected campaigns
About
Chopstix is a creative studio led by Noam Malchin.
I work with brands that don’t want to look like everyone else.
Not to follow trends - but to understand what makes them different, and express it visually in a clear, intentional way.
My background in digital product design and love for fashion and editorial visuals shape how I approach every project.
Clarity first. Then everything else.
Oh, I care a lot about details.
Probably as much as I care about a really good bowl of ramen.
Expert with
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 11.06 4.91 C 11.331 4.093 11.237 3.198 10.802 2.455 C 10.147 1.316 8.831 0.73 7.547 1.005 C 6.823 0.2 5.724 -0.158 4.665 0.065 C 3.606 0.289 2.746 1.061 2.409 2.09 C 1.565 2.263 0.837 2.791 0.41 3.54 C -0.252 4.677 -0.102 6.113 0.782 7.088 C 0.509 7.905 0.602 8.8 1.037 9.544 C 1.692 10.684 3.009 11.27 4.294 10.994 C 4.866 11.638 5.687 12.005 6.549 12 C 7.866 12.001 9.032 11.151 9.435 9.897 C 10.278 9.723 11.007 9.195 11.433 8.447 C 12.087 7.311 11.936 5.884 11.06 4.91 Z M 6.549 11.215 C 6.023 11.216 5.514 11.032 5.111 10.695 L 5.181 10.654 L 7.571 9.275 C 7.691 9.204 7.766 9.075 7.767 8.935 L 7.767 5.566 L 8.777 6.15 C 8.787 6.156 8.794 6.165 8.796 6.176 L 8.796 8.968 C 8.793 10.208 7.788 11.212 6.549 11.215 Z M 1.719 9.152 C 1.455 8.697 1.36 8.163 1.451 7.645 L 1.522 7.687 L 3.914 9.067 C 4.034 9.138 4.183 9.138 4.304 9.067 L 7.225 7.382 L 7.225 8.548 C 7.225 8.561 7.219 8.572 7.209 8.579 L 4.789 9.975 C 3.713 10.594 2.34 10.226 1.719 9.152 Z M 1.089 3.948 C 1.354 3.49 1.773 3.14 2.272 2.961 L 2.272 5.8 C 2.27 5.939 2.344 6.069 2.466 6.138 L 5.373 7.815 L 4.363 8.399 C 4.352 8.405 4.339 8.405 4.328 8.399 L 1.913 7.006 C 0.839 6.385 0.471 5.012 1.089 3.936 Z M 9.387 5.875 L 6.471 4.182 L 7.478 3.6 C 7.489 3.594 7.503 3.594 7.514 3.6 L 9.929 4.995 C 10.683 5.43 11.118 6.261 11.046 7.129 C 10.973 7.996 10.406 8.744 9.591 9.048 L 9.591 6.209 C 9.586 6.07 9.509 5.943 9.387 5.875 Z M 10.392 4.364 L 10.322 4.321 L 7.935 2.93 C 7.813 2.859 7.663 2.859 7.542 2.93 L 4.623 4.615 L 4.623 3.448 C 4.622 3.436 4.627 3.425 4.637 3.418 L 7.052 2.024 C 7.808 1.589 8.747 1.63 9.462 2.129 C 10.177 2.628 10.539 3.495 10.392 4.354 Z M 4.072 6.431 L 3.062 5.849 C 3.052 5.843 3.045 5.833 3.043 5.821 L 3.043 3.037 C 3.045 2.166 3.55 1.374 4.339 1.004 C 5.128 0.634 6.06 0.754 6.731 1.311 L 6.66 1.351 L 4.271 2.73 C 4.15 2.801 4.075 2.93 4.074 3.07 Z M 4.621 5.249 L 5.922 4.499 L 7.225 5.249 L 7.225 6.748 L 5.927 7.498 L 4.623 6.748 Z" fill="rgb(255, 255, 255)" height="12px" id="Rt8gEI2kH" width="11.837085338327064px"/></svg>)
chatGPT
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 3.547 0.934 L 2.223 0.934 C 1.491 0.934 0.898 1.551 0.898 2.311 C 0.898 3.072 1.491 3.689 2.223 3.689 L 3.547 3.689 Z M 5.77 0 C 6.725 0 7.573 0.635 7.877 1.577 C 8.181 2.519 7.872 3.557 7.109 4.156 C 8.092 4.921 8.292 6.369 7.556 7.391 C 6.821 8.413 5.428 8.622 4.445 7.857 L 4.445 9.689 C 4.445 10.775 3.718 11.714 2.698 11.946 C 1.678 12.179 0.641 11.641 0.204 10.655 C -0.232 9.668 0.05 8.499 0.883 7.844 C 0.327 7.408 0 6.725 0 6 C 0 5.246 0.347 4.578 0.883 4.156 C 0.121 3.557 -0.188 2.519 0.115 1.577 C 0.419 0.635 1.268 0 2.223 0 Z M 4.445 0.934 L 4.445 3.689 L 5.77 3.689 C 6.501 3.689 7.094 3.072 7.094 2.311 C 7.094 1.551 6.501 0.934 5.77 0.934 Z M 3.547 7.377 L 3.547 4.623 L 2.223 4.623 C 1.491 4.621 0.897 5.236 0.896 5.997 C 0.894 6.758 1.486 7.376 2.217 7.377 Z M 2.223 11.066 C 2.954 11.066 3.547 10.449 3.547 9.689 L 3.547 8.311 L 2.218 8.311 C 1.488 8.314 0.898 8.93 0.898 9.689 C 0.898 10.449 1.491 11.066 2.223 11.066 Z M 4.445 6.003 C 4.447 6.763 5.04 7.378 5.771 7.377 C 6.502 7.377 7.094 6.76 7.094 6 C 7.094 5.24 6.502 4.623 5.771 4.623 C 5.04 4.622 4.447 5.237 4.445 5.997 Z" fill="rgb(255, 255, 255)" height="12px" id="D_RCacVki" transform="translate(2 0)" width="8px"/></svg>)
Figma
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 7.333 0 L 7.333 3.667 L 3.667 3.667 Z M 0 3.667 L 3.667 3.667 L 7.333 7.333 L 0 7.333 Z M 0 7.333 L 3.667 7.333 L 3.667 11 Z" fill="rgb(255, 255, 255)" height="11px" id="ZwEOaPo7t" transform="translate(2.5 0.5)" width="7.333333488679216px"/></svg>)
Framer
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 1.202 3.973 C 0.557 3.973 0 3.593 0 2.821 L 0.64 2.821 C 0.64 3.185 0.904 3.372 1.202 3.372 C 1.494 3.372 1.754 3.201 1.754 2.777 L 1.754 0 L 2.399 0 L 2.399 2.832 C 2.399 3.642 1.831 3.973 1.202 3.973 Z M 3.283 0.812 C 3.063 0.812 2.875 0.63 2.875 0.404 C 2.875 0.184 3.063 0.002 3.283 0.002 C 3.39 0.001 3.493 0.044 3.569 0.119 C 3.644 0.195 3.686 0.297 3.686 0.404 C 3.686 0.63 3.509 0.812 3.283 0.812 Z M 2.98 1.177 L 3.587 1.177 L 3.587 3.955 L 2.98 3.955 L 2.98 1.177 Z M 5.12 3.966 C 4.591 3.966 4.177 3.674 4.177 3.051 L 4.177 0.415 L 4.784 0.415 L 4.784 1.181 L 5.451 1.181 L 5.451 1.722 L 4.784 1.722 L 4.784 2.951 C 4.784 3.293 4.933 3.415 5.247 3.415 C 5.363 3.415 5.484 3.398 5.573 3.365 L 5.573 3.905 C 5.451 3.944 5.308 3.966 5.12 3.966 Z M 5.811 3.051 C 5.811 3.674 6.224 3.966 6.754 3.966 C 6.941 3.966 7.084 3.944 7.206 3.905 L 7.206 3.365 C 7.118 3.398 6.996 3.415 6.881 3.415 C 6.566 3.415 6.417 3.293 6.417 2.951 L 6.417 1.722 L 7.201 1.722 L 7.201 1.181 L 6.417 1.181 L 6.417 0.415 L 5.811 0.415 Z M 8.735 1.133 C 9.457 1.133 10.063 1.612 10.063 2.5 C 10.063 2.561 10.063 2.611 10.058 2.699 L 7.891 2.699 C 7.918 3.151 8.282 3.449 8.74 3.449 C 9.126 3.449 9.385 3.272 9.529 3.03 L 9.992 3.36 C 9.744 3.752 9.314 4 8.735 4 C 7.896 4 7.295 3.405 7.295 2.566 C 7.295 1.756 7.896 1.133 8.735 1.133 Z M 7.918 2.258 L 9.451 2.258 C 9.385 1.861 9.065 1.646 8.712 1.646 C 8.359 1.646 8.001 1.85 7.918 2.258 Z M 10.428 1.192 L 11.035 1.192 L 11.035 1.683 C 11.14 1.369 11.449 1.164 11.763 1.164 C 11.84 1.164 11.917 1.17 12 1.187 L 12 1.81 C 11.895 1.777 11.807 1.76 11.697 1.76 C 11.349 1.76 11.035 2.052 11.035 2.604 L 11.035 3.949 L 10.428 3.949 Z" fill="rgb(255, 255, 255)" height="4.0000001839005535px" id="vhmnOHnDl" transform="translate(0 4)" width="12px"/></svg>)
Jitter
Notion
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 7.441 1.444 C 7.448 1.449 7.455 1.455 7.46 1.461 L 8.172 2.167 L 9.137 2.239 C 9.181 2.243 9.234 2.276 9.242 2.336 L 10.552 11.198 L 6.844 12 L 0 10.718 C 0 10.718 0.878 3.926 0.911 3.685 C 0.955 3.369 0.966 3.359 1.302 3.253 L 2.385 2.917 C 2.617 1.935 3.356 0 4.903 0 C 5.105 0 5.339 0.109 5.529 0.358 L 5.585 0.356 C 6.249 0.356 6.626 0.923 6.84 1.539 L 7.199 1.428 C 7.248 1.413 7.367 1.394 7.441 1.444 Z M 5.585 4.288 C 5.585 4.288 5.276 4.109 4.651 4.109 C 3.027 4.109 2.222 5.193 2.222 6.314 C 2.222 7.646 3.551 7.682 3.551 8.492 C 3.551 8.688 3.412 8.956 3.072 8.956 C 2.551 8.956 1.933 8.425 1.933 8.425 L 1.619 9.465 C 1.619 9.465 2.219 10.196 3.394 10.196 C 4.373 10.196 5.099 9.459 5.099 8.314 C 5.099 6.859 3.48 6.622 3.48 6 C 3.48 5.886 3.516 5.435 4.236 5.435 C 4.545 5.439 4.85 5.512 5.128 5.648 Z M 6.463 1.655 C 6.316 1.207 6.088 0.817 5.746 0.774 C 5.831 1.019 5.885 1.327 5.885 1.709 L 5.884 1.835 Z M 5.321 0.85 C 4.944 1.012 4.512 1.441 4.282 2.33 L 5.478 1.96 L 5.478 1.893 C 5.478 1.431 5.416 1.089 5.321 0.85 Z M 4.862 0.415 C 3.75 0.415 3.125 1.874 2.862 2.77 L 3.807 2.477 C 4.032 1.303 4.564 0.716 5.06 0.482 C 5.002 0.441 4.933 0.417 4.861 0.416 Z" fill="rgb(255, 255, 255)" height="12px" id="IV1rpCQHD" transform="translate(1 0)" width="10.551942503895077px"/></svg>)
Shopify
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 12 0 L 7.558 0 L 12 10.624 Z M 4.442 0 L 0 0 L 0 10.624 Z M 6.983 10.624 L 6.138 8.483 L 4.061 8.483 L 6.007 3.911 L 8.838 10.623 Z" fill="rgb(255, 255, 255)" height="10.623632968791696px" id="anarstcRR" transform="translate(0 1)" width="11.999999875734886px"/></svg>)
Adobe Suite
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 10 0 L 10 10 L 0 10 Z M 4.134 1.748 L 2.637 1.748 C 2.014 1.748 1.51 2.253 1.51 2.875 L 1.51 7.609 C 1.51 8.232 2.014 8.736 2.637 8.736 L 7.371 8.736 C 7.994 8.736 8.498 8.232 8.498 7.609 L 8.498 5.627 L 9.175 5.164 L 9.175 7.61 C 9.174 8.605 8.367 9.413 7.371 9.413 L 2.637 9.413 C 1.641 9.413 0.834 8.605 0.833 7.61 L 0.833 2.875 C 0.833 2.397 1.023 1.938 1.361 1.6 C 1.7 1.262 2.158 1.072 2.637 1.072 L 4.53 1.072 Z M 7.425 0 C 7.485 0 7.537 0.043 7.55 0.103 C 7.668 0.653 7.943 1.157 8.341 1.554 C 8.739 1.953 9.243 2.228 9.793 2.346 C 9.852 2.359 9.896 2.41 9.896 2.471 C 9.895 2.532 9.852 2.583 9.793 2.595 C 9.243 2.714 8.739 2.989 8.342 3.388 C 7.938 3.79 7.661 4.302 7.545 4.86 C 7.533 4.918 7.483 4.959 7.425 4.96 C 7.367 4.959 7.317 4.918 7.305 4.86 C 7.189 4.302 6.912 3.79 6.508 3.387 C 6.106 2.984 5.594 2.707 5.035 2.591 C 4.978 2.579 4.937 2.529 4.936 2.471 C 4.936 2.413 4.978 2.363 5.035 2.351 C 5.594 2.235 6.106 1.958 6.508 1.554 C 6.907 1.157 7.182 0.653 7.3 0.103 C 7.313 0.043 7.365 0.001 7.425 0 Z" fill="transparent" height="10px" id="sMBMxPzns" transform="translate(1 1)" width="10px"><path d="M 0 0 L 10 0 L 10 10 L 0 10 Z" fill="transparent" height="10px" id="v3TDHP5_f" width="10px"/><path d="M 3.3 0.677 L 1.803 0.677 C 1.181 0.677 0.676 1.181 0.676 1.803 L 0.676 6.537 C 0.676 7.16 1.181 7.665 1.803 7.665 L 6.538 7.665 C 7.16 7.665 7.665 7.16 7.665 6.537 L 7.665 4.556 L 8.341 4.092 L 8.341 6.538 C 8.341 7.534 7.534 8.341 6.538 8.341 L 1.803 8.341 C 0.807 8.341 0 7.534 0 6.538 L 0 1.804 C 0 1.325 0.19 0.867 0.528 0.528 C 0.866 0.19 1.325 0 1.803 0 L 3.697 0 Z" fill="rgb(255, 255, 255)" height="8.341230468796498px" id="Fm4QRJUdK" transform="translate(0.833 1.072)" width="8.341250038946669px"/><path d="M 2.489 0 C 2.549 0 2.6 0.043 2.613 0.103 C 2.732 0.653 3.007 1.157 3.405 1.554 C 3.802 1.953 4.307 2.228 4.857 2.346 C 4.916 2.359 4.96 2.41 4.96 2.471 C 4.959 2.532 4.916 2.583 4.857 2.595 C 4.307 2.714 3.803 2.989 3.405 3.388 C 3.002 3.79 2.725 4.302 2.609 4.86 C 2.597 4.918 2.547 4.959 2.489 4.96 C 2.43 4.959 2.38 4.918 2.369 4.86 C 2.253 4.302 1.976 3.79 1.572 3.387 C 1.17 2.984 0.657 2.707 0.099 2.591 C 0.042 2.579 0.001 2.529 0 2.471 C 0 2.413 0.042 2.363 0.099 2.351 C 0.657 2.235 1.17 1.958 1.572 1.554 C 1.971 1.157 2.246 0.653 2.364 0.103 C 2.376 0.043 2.428 0.001 2.489 0 Z" fill="rgb(255, 255, 255)" height="4.95958984375px" id="cnp_w05OG" transform="translate(4.936 0)" width="4.9595898437499955px"/></g></svg>)
Google AI Studio
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><defs ><radialGradient cx="0.29159416779259184" cy="1.0271904823437168" gradient-transform="translate(0.29159416779259184, 1.0271904823437168) scale(1 1) translate(-0.29159416779259184, -1.0271904823437168)" id="jvu7TRD5t-3840439992-radial-gradient" r="1.032294120422736"><stop offset="0" stop-color="rgb(171, 171, 171)"/><stop offset="1" stop-color="rgb(122, 122, 122)"/></radialGradient><radialGradient cx="1.061147584772144" cy="0.7760151754155789" gradient-transform="translate(1.061147584772144, 0.7760151754155789) scale(1 1) translate(-1.061147584772144, -0.7760151754155789)" id="oCKsg4d6P-3840439992-radial-gradient" r="1.0323200777803936"><stop offset="0" stop-color="rgb(171, 171, 171)"/><stop offset="1" stop-color="rgb(122, 122, 122)"/></radialGradient><linearGradient id="tSTplyvX0-3840439992-linear-gradient" x1="0.3441627162285694" x2="0.6558372837714306" y1="0" y2="1"><stop offset="0" stop-color="rgb(128, 128, 128)"/><stop offset="1" stop-color="rgb(133, 133, 133)"/></linearGradient><linearGradient id="hvrucge50-3840439992-linear-gradient" x1="0.6522170966807203" x2="0.34778290331927975" y1="1" y2="0"><stop offset="0" stop-color="rgb(128, 128, 128)"/><stop offset="1" stop-color="rgb(133, 133, 133)"/></linearGradient></defs><g d="M 0 0 L 10 0 L 10 10 L 0 10 Z M 0 0 L 10 0 L 10 10 L 0 10 Z M 2.255 5.74 C 2.467 5.093 2.746 4.471 3.088 3.883 C 4.408 1.595 6.335 0.235 7.392 0.844 C 5.016 -0.527 1.916 0.393 0.468 2.902 C 0.295 3.201 0.15 3.516 0.036 3.842 C -0.072 4.15 0.074 4.481 0.356 4.644 L 2.255 5.74 Z M 7.745 4.235 C 7.533 4.881 7.254 5.504 6.912 6.091 C 5.591 8.38 3.664 9.74 2.608 9.13 C 4.984 10.503 8.084 9.581 9.532 7.073 C 9.705 6.774 9.85 6.459 9.964 6.133 C 10.072 5.826 9.926 5.494 9.644 5.331 L 7.745 4.235 Z M 6.912 6.092 C 8.233 3.803 8.448 1.454 7.392 0.844 C 6.336 0.235 4.409 1.596 3.088 3.883 C 3.952 2.387 5.508 1.669 6.564 2.278 C 7.62 2.888 7.776 4.595 6.912 6.091 Z M 3.088 3.883 C 1.767 6.172 1.552 8.521 2.608 9.13 C 3.664 9.74 5.591 8.38 6.912 6.091 C 6.048 7.587 4.492 8.306 3.436 7.696 C 2.38 7.087 2.224 5.38 3.088 3.884 Z" fill="transparent" height="10px" id="vo1Y_611K" transform="translate(1 1)" width="10px"><path d="M 0 0 L 10 0 L 10 10 L 0 10 Z" fill="transparent" height="10px" id="IRyYqE3Wa" transform="translate(0 0)" width="9.999655080080174px"/><g d="M 0 0 L 10 0 L 10 10 L 0 10 Z M 2.255 5.74 C 2.467 5.093 2.746 4.471 3.088 3.883 C 4.408 1.595 6.335 0.235 7.392 0.844 C 5.016 -0.527 1.916 0.393 0.468 2.902 C 0.295 3.201 0.15 3.516 0.036 3.842 C -0.072 4.15 0.074 4.481 0.356 4.644 L 2.255 5.74 Z M 7.745 4.235 C 7.533 4.881 7.254 5.504 6.912 6.091 C 5.591 8.38 3.664 9.74 2.608 9.13 C 4.984 10.503 8.084 9.581 9.532 7.073 C 9.705 6.774 9.85 6.459 9.964 6.133 C 10.072 5.826 9.926 5.494 9.644 5.331 L 7.745 4.235 Z M 6.912 6.092 C 8.233 3.803 8.448 1.454 7.392 0.844 C 6.336 0.235 4.409 1.596 3.088 3.883 C 3.952 2.387 5.508 1.669 6.564 2.278 C 7.62 2.888 7.776 4.595 6.912 6.091 Z M 3.088 3.883 C 1.767 6.172 1.552 8.521 2.608 9.13 C 3.664 9.74 5.591 8.38 6.912 6.091 C 6.048 7.587 4.492 8.306 3.436 7.696 C 2.38 7.087 2.224 5.38 3.088 3.884 Z" fill="transparent" height="10px" id="KBKlqqDpL" transform="translate(0 0)" width="10px"><path d="M 0 0 L 10 0 L 10 10 L 0 10 Z" fill="transparent" height="10px" id="k7NT7sHrH" transform="translate(0 0)" width="9.999655080080174px"/><path d="M 2.255 5.531 C 2.467 4.885 2.746 4.263 3.088 3.675 C 4.408 1.387 6.335 0.026 7.392 0.636 C 5.016 -0.736 1.916 0.185 0.468 2.693 C 0.295 2.993 0.15 3.307 0.036 3.633 C -0.072 3.941 0.074 4.273 0.356 4.436 L 2.255 5.532 Z" fill="url(%23jvu7TRD5t-3840439992-radial-gradient)" height="5.531673347731341px" id="jvu7TRD5t" transform="translate(0 0.208)" width="7.39157769260737px"/><path d="M 5.137 0 C 4.925 0.646 4.646 1.269 4.304 1.856 C 2.983 4.145 1.056 5.505 0 4.895 C 2.376 6.267 5.476 5.346 6.924 2.838 C 7.097 2.539 7.242 2.224 7.356 1.898 C 7.464 1.591 7.318 1.259 7.036 1.096 L 5.137 0 Z" fill="url(%23oCKsg4d6P-3840439992-radial-gradient)" height="5.531442099802746px" id="oCKsg4d6P" transform="translate(2.608 4.235)" width="7.392007365476578px"/><path d="M 3.825 5.393 C 5.146 3.105 5.361 0.756 4.304 0.146 C 3.249 -0.464 1.322 0.897 0 3.185 C 0.864 1.689 2.42 0.97 3.477 1.58 C 4.532 2.19 4.688 3.896 3.824 5.393 Z" fill="url(%23tSTplyvX0-3840439992-linear-gradient)" height="5.393026582271656px" id="tSTplyvX0" transform="translate(3.088 0.699)" width="4.97491486223855px"/><path d="M 1.15 0 C -0.171 2.288 -0.386 4.637 0.671 5.247 C 1.727 5.857 3.654 4.496 4.975 2.208 C 4.111 3.704 2.555 4.423 1.498 3.813 C 0.443 3.203 0.287 1.496 1.15 0 Z" fill="url(%23hvrucge50-3840439992-linear-gradient)" height="5.392799875432303px" id="hvrucge50" transform="translate(1.938 3.883)" width="4.974914862238563px"/></g></g></svg>)
Kling AI
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><g d="M 0 10 C 0.353 10 0.882 9.256 1.5 9.15 C 1.853 9.15 2.118 9.894 3 10 C 3.618 10 3.882 9.256 4.5 9.256 C 5.118 9.256 5.382 10 6 10 C 6.618 10 6.882 9.256 7.5 9.256 C 8.118 9.256 8.382 10 9 10 C 9.618 10 9.882 9.256 10.5 9.256 C 11.118 9.256 11.382 10 12 10 M 1.207 9.26 L 0.803 8.484 L 11.215 7.81 C 10.396 8.558 9.344 9.164 8.28 9.66 M 4.948 1.256 C 6.72 1.8 9.198 4.427 10.041 7.251 C 9.579 7.068 9.233 6.882 8.584 7.049 C 7.955 4.755 6.831 2.563 4.948 1.256 Z M 1.654 0 C 3.923 0.974 7.036 3.686 7.608 7.298 C 4.991 6.239 2.998 6.804 1.611 7.663 C 3.727 4.964 2.778 1.894 1.654 0 Z" fill="transparent" height="9.999999669827234px" id="jzg4ve1u7" transform="translate(0 1)" width="12px"><path d="M 0 0.85 C 0.353 0.85 0.882 0.106 1.5 0 C 1.853 0 2.118 0.744 3 0.85 C 3.618 0.85 3.882 0.106 4.5 0.106 C 5.118 0.106 5.382 0.85 6 0.85 C 6.618 0.85 6.882 0.106 7.5 0.106 C 8.118 0.106 8.382 0.85 9 0.85 C 9.618 0.85 9.882 0.106 10.5 0.106 C 11.118 0.106 11.382 0.85 12 0.85" fill="transparent" height="1px" id="Tim9ZwYFM" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.32" stroke="rgb(255, 255, 255)" transform="translate(0 9.15)" width="12px"/><path d="M 0.404 9.26 L 0 8.484 L 10.412 7.81 C 9.593 8.558 8.541 9.164 7.477 9.66 M 4.145 1.256 C 5.917 1.8 8.395 4.427 9.238 7.251 C 8.776 7.068 8.43 6.882 7.781 7.049 C 7.152 4.755 6.028 2.563 4.145 1.256 Z M 0.851 0 C 3.12 0.974 6.233 3.686 6.805 7.298 C 4.188 6.239 2.195 6.804 0.808 7.663 C 2.924 4.964 1.975 1.894 0.851 0 Z" fill="transparent" height="9.659875758544432px" id="C9TDlxEPj" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.32" stroke="rgb(255, 255, 255)" transform="translate(0.803 0)" width="10.411764705882376px"/></g></svg>)
Mijourney
Start your brand process.
Let’s define how your brand should look, feel, and show up.
Prefer talking first? DM me on Instagram @Chopstix.design
Your brand has potential.
It just doesn’t show yet.
A visual identity built with intention, clarity, and presence.
There’s a gap between what your brand is —
and how it shows up.
Most brands don’t struggle because they lack quality.
They struggle because their visual presence doesn’t reflect it.
When your brand doesn’t come through clearly:
It blends in
It feels inconsistent
It doesn’t attract the right audience
That’s where clarity changes everything.
We begin with a 30 minutes discovery call
We develop a tailored visual direction for your brand
We shape a strong, clear visual presence that elevates how your brand is seen and experienced
Who is it for?
For brands and creators who understand that visuals are
not decoration — they’re strategy.
Fashion brands & influencers
Beauty & wellness brands
Product-based brands
Content & digital creators
Musicians, DJs & artists
Coaches, mentors & speakers
If your brand needs to feel as strong as it is
— you’re in the right place.
What are we building?
Visual Identity
For brands defining how they look and feel.
Visual Direction
Logo & Wordmark
Typography & Color Systems
Art Direction
Social Media Direction
Brand Assets
Brand Guidelines
Content & Campaigns
For brands launching something worth talking about.
Creative Direction
Campaign Concepts
Content Creation
Art Direction
AI Visual Production
Social Assets
Launch Materials
Selected campaigns
About
Chopstix is a creative studio led by Noam Malchin.
I work with brands that don’t want to look like everyone else.
Not to follow trends - but to understand what makes them different, and express it visually in a clear, intentional way.
My background in digital product design and love for fashion and editorial visuals shape how I approach every project.
Clarity first. Then everything else.
Oh, I care a lot about details.
Probably as much as I care about a really good bowl of ramen.
Expert with
chatGPT
Figma
Framer
Jitter
Notion
Shopify
Adobe Suite
Google AI Studio
Kling AI
Mijourney
Start your brand process.
Let’s define how your brand should look, feel, and show up.