F&B Mixed Media Campaign

It all starts with one small detail: the pink swirl on the narutomaki in a bowl of ramen. I let that spiral escape the bowl and take over everything around it. It winds through the noodles, replaces the lips, fills a glass of wine, and drips down onto skin and a satin jacket.

The campaign layers raw, hard-flash food photography with hand-drawn illustration cut out like stickers. Real texture meets flat graphic line: glossy broth, a jammy egg and charred chashu sit next to drawn swirls in burgundy and pink. Warm yellow walls, harsh sunlight and deep shadows keep it bold and a little dizzy.

It’s about what a great meal actually feels like: hypnotic, messy, impossible to stop. A restaurant campaign that sells the experience, not just the plate.