Skin Care Campaign

A body care campaign born in a violet-and-gold iris field, among white crochet, light fabrics, and sun-drenched picnics — a full Italian-Provençal summer world, with no real photography involved. Every detail was considered — from the natural wood of the chair to the way light breaks through the oil in the bottle. Our model — red curly hair, freckles, natural skin — moves through moments: running through the flower field, reclined with a book over a picnic blanket of figs and prosciutto, standing under an outdoor shower with lather on her back, holding a net bag of lemons. A world of sunlight, white fabric, and flowers — the feeling of la dolce vita.