Breaking into the crowded sneaker market takes more than great shoes—it takes a brand that demands attention. For MOONWALK, the mission was clear: create sneakers that feel futuristic yet effortless to wear, supported by a visual identity so confident it speaks with a single word. I designed aerodynamic, colorful silhouettes contrasted with a stripped-back logotype—bold italic caps in black.

The campaign pushed this further with massive NYC billboards showing nothing but the name, turning minimalism into power. The goal: make MOONWALK unforgettable, whether you see it online or towering over 5th Avenue.