Barbie at War

Barbie at War

Barbie at War

Concept β€’ Creative Direction β€’ Visual Execution

OVERVIEW

"Barbie at war" is a conceptual visual series that places Barbie dolls inside moments of everyday life during wartime in Israel.

Familiar scenes β€” stairwells, shelters, supermarkets, apartments β€” are reconstructed with hyper-real environments and artificial characters.

The result sits between fiction and documentation, exposing the surreal nature of routine under crisis.

THE IDEA

What if war wasn’t dramatic β€”
but routine?

Instead of soldiers or destruction, the project focuses on small, mundane moments:
waiting in a stairwell
sitting in a shelter
shopping during shortages
waking up from alerts

Barbie becomes the protagonist.

Perfect. Plastic. Emotionless.

Placed inside a reality that is anything but.

CREATIVE APPROACH

The project relies on dissonance:

  • Artificial characters in real environments

  • Bright, familiar aesthetics vs dark context

  • Stillness vs implied urgency

  • Childhood icon vs adult anxiety

Nothing is exaggerated.

Everything feels almost normal β€” which makes it uncomfortable.

VISUAL LANGUAGE

Hyper-real environments. Artificial subjects.

  • Realistic lighting (fluorescent, flash, TV glow)

  • Documentary-style compositions

  • Slight motion blur / lo-fi imperfections

  • Plastic skin against real textures

The images feel like photographs β€”
until you notice they aren’t.